Your partner in sourcing and strategy for artisanal home décor.

Join AOW Insider to discover exceptional artisan brands — or book a one-on-one strategy session.

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Bridging Craftsmanship and Commerce

With over 18 years in the artisan sector, Annie O. Waterman has dedicated her career to connecting exceptional artisans + makers with leading retailers and interior designers.

Through her sourcing platform, AOW Insider, Annie offers members curated access to artisanal home décor while providing one-on-one mentorship and strategic sourcing support to artisan brands and buyers alike.

AOW connects retail buyers to artisan brands + makers rooted in provenance, quality, and artistry.

Explore AOW Insider