become an aow insider
Become an AOW Insider Member to access the best of handmade home decor, including hand-picked artisan brands, global sourcing guides, exclusive industry interviews & business insights to stay informed and up-to-date—a retailer’s go-to platform for ethically sourced, handcrafted goods.
Photo Credit: Julie Hall
ABOUT ANNIE’s MEMBERSHIP
Founder Annie O. Waterman’s Insider membership is your entry point to a world of exceptional handmade goods and a vibrant community that celebrates them.
Annie travels the world—from Mexico to Egypt to Portugal—to share what catches her eye. She brings new artisan finds and on-the-ground industry insights to keep your brand ahead of the competition.
This membership also serves as a platform to deepen relationships between buyers and artisans. It's a place to hold enriching conversations and inspire new collaborations with the hope of strengthening the sector.
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Each month, dive into a world of artisanal home decor and gift items with a hand-picked selection of wholesale artisan vendors delivered straight to your inbox. Annie's keen eye brings the best of the handmade world directly to you, saving you time and travel expenses.
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Stay ahead of the competition with exclusive access to industry insights, including interviews with experts in the artisan sector. Our discussions are wide ranging, covering product trends, importing strategies, best practices for working with artisan enterprises, case studies on building successful artisan brands, retail tips, emerging brands, lessons learned, and other industry news.
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Enjoy exclusive travel / sourcing guides to the destinations Annie knows well and travels to often. She shares hidden gems, artisan addresses, favorite stays, shops, and eats, providing a richer experience for your sourcing trips and personal travels.
Photo Credits: Joe Hunt
aow Brings the Best of Handmade to You
AOW Handmade is your source for exceptional handmade goods. Founder, Annie O. Waterman travels the world, bringing the best of handmade to retailers. Annie saves you time by curating carefully hand-picked, in-person, vetted vendors specific to your company’s aesthetics. We work with experienced vendors who have strong social/ environmental ethos and offer exceptional design and quality. Annie also offers a mentorship program for those looking to open a shop or launch an artisan brand, bringing her 16+ years of experience directly to you.
Your source for exceptional HANDMADE
We CONNECT RETAILERS WITH VENDORS:
Who speaks of uniqueness, high craftsmanship + quality
Who offer low MOQs, custom capabilities, + export experience
Who we carefully vet + hand-pick specifically for you
Follow Annie's world travels on Instagram @aowhandmade
