AOW JOURNAL

From interviews with boutique brand owners to hidden treasures from across the world… explore AOW’s Journal for industry insight and inspiration.

Are you a retailer or brand wanting to be interviewed by AOW, or perhaps know of a like-minded brand for us to explore? Let us know!

Business Insights, Interview Annie Waterman Business Insights, Interview Annie Waterman

AOW Handmade: An Interview with Robbie Stewart of Mbare

This week, I am delighted to share an interview with Robbie Stewart of Mbare, a long-time colleague of AOW. We enjoyed working together on an artisan project for West Elm a few years back and I have loved following his work ever since.  Robbie has been running his import business since 1997, which supplies a unique collection of handcrafted products from Africa. He also offers warehousing services that are a growing demand for artisan enterprises. He's filling an important niche in this sector and has vast experience so let's dive in! I hope you enjoy!

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AOW INSIDER: Be Immersed in the Culture of Oaxaca with Twofold Handcrafted Travel

This week, I am delighted to spotlight an immersive cultural journey to Mexico this January, led by my friend and colleague Jessica Warner of Twofold Handcrafted Travel. Jessica is one of those old souls with a sincere passion for travel, culture, and distinctive textiles. She has beautifully blended her passions by curating in-depth, artisan-focused trips to Mexico, Japan, the American Southwest, and India. She has a few spots open for her upcoming trip to Oaxaca (which runs from January 16 - 25), so keep this unique opportunity in mind if this is a destination you have been wanting to explore. Just a couple of seats are still available! Whether you are looking for a unique cultural experience or are interested in connecting firsthand with artisans, this is a fabulous and memorable opportunity.
 

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Business Insights, Sustainability Annie Waterman Business Insights, Sustainability Annie Waterman

AOW INSIDER: An Interview with the Founders of Xtant

This week, I am delighted to share a conversation with Kavita Parmar and Marcella Echavarría, co-founders of XTANT, which has become a beautiful, inspiring, emerging artisan fair and educational program that takes place annually on the island of Mallorca. The show features the work of master artists and includes a week-long program of conversations and exhibitions around the intricacies of the artisan sector. It’s been described as “an exciting mix of Burning Man, a TED talk, and a village fair.” The focus for Kavita and Marcella remains on providing a platform for master textile artists, some of whom are among the last generation to hold onto their traditional know-how. "We aim to celebrate them as the rock stars they are,” they told me. “For us, textiles are texts that represent the next frontier of modern art.”

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AOW INSIDER: An Interview with PORTA NYC

I am delighted to spotlight one of today’s hottest independent retailers. PORTA brings together European tableware and home furnishings, with a focus on local craft, independent artisans, unique designs, and everyday use.  I was delighted to interview Alice Russotti, one of the co-founders of PORTA, earlier this month. The brand she and her co-founder Francesca have created always surprises me in the subtle ways it pairs traditional textiles and ceramics with contemporary flair. It's an artful balance that’s hard to achieve, but they do it so.
 
During the interview, we chat about running a small business, sourcing inspiration, marketing techniques, and her favorite spots in NYC. Alice didn't hold back when sharing her insights and wisdom.

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AOW Insider: An Interview with Sara Berks of MINNA

I am delighted to circle back with a longtime colleague and friend Sara Berks of MINNA this month. I've worked with Sara over the years, and during that time, I’ve watched her company grow leaps and bounds. She started with just a few small lines of rugs and pillows from Guatemala and has since opened up a brick-and-mortar shop in Upstate New York and developed one of the leading artisan brands in the US. What sets MINNA apart – beyond the soulfulness of its art direction, the quality of its products, and the fantastic storytelling – is the cohesiveness of her brand. Sara and her team have developed a signature style that is seen all the way through, from conception to execution, from product designs to how each new collection is thoughtfully photographed. As I work with brands, I always stress the value of strong photography. I am delighted to feature Sara this week as a primary example of someone who has built a strong brand identity through design, photography, and storytelling. Dive into our interview here - I hope you enjoy it. 

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