AOW JOURNAL

From interviews with boutique brand owners to hidden treasures from across the world… explore AOW’s Journal for industry insight and inspiration.

Are you a retailer or brand wanting to be interviewed by AOW, or perhaps know of a like-minded brand for us to explore? Let us know!

Annie Waterman Annie Waterman

Interview with Melissa Ventosa Martin of Old Stone Trade

This month, I am delighted to interview Melissa Ventosa Martin, founder of Old Stone Trade (OST), a gorgeous brand elevating artisanal apparel and accessories to another level. She is paving a new way for artisanal goods to be presented as luxury items. Throughout our conversation, we dive into her founding story and learn more about the unique niche she is helping to spearhead.

Read More
Annie Waterman Annie Waterman

Highlights from the 20th Annual International Folk Art Market

This week, I'm delighted to share an inspiring conversation with Stacey Edgar, a long-time colleague who now serves as Executive Director at the International Folk Art Market (IFAM). IFAM, the world's largest juried folk-art market, is situated in the heart of Santa Fe. This year's show brought together 167 artisans from 51 countries, showcasing the finest folk art from master artists worldwide. It's both a retail show and a celebration of people, crafts, traditions, and cultures – it’s an incredible must-attend event. I spoke with Stacey about highlights, stand-out artists, discoveries, and how IFAM's experiential nature contributes to its great success.

Read More