AOW JOURNAL

From interviews with boutique brand owners to hidden treasures from across the world… explore AOW’s Journal for industry insight and inspiration.

Are you a retailer or brand wanting to be interviewed by AOW, or perhaps know of a like-minded brand for us to explore? Let us know!

Interview Annie Waterman Interview Annie Waterman

What's Actually Trending in the World of Design: We Asked An Expert

I am delighted to start ‘24 by talking trends with Haley Seidel, a home furnishings designer and specialist in trend forecasting and product strategy. I have known Haley for many years now, and I first met them when she had just started working with The Citizenry, one of the top artisan home decor brands in the market today. A few years ago, Haley moved to upstate NY to freelance as a product consultant and designer. Haley has deep insight into the artisan field and a wealth of information regarding design trends, not to mention being a talented freelance product designer, particularly for artisan home decor. During this interview, we dive into her thoughts about trends, what she expects to see more of in ‘24, what’s here to stay, and what she wants to see gone (how to phrase). Also, we dive into travel destinations, business insights, her design process, sources of inspiration, and much more.

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AOW Insider | Interview: Artisan Brand & Sustainable Business Tips from Harper Poe

This month, I'm delighted to present an interview with Harper Poe, someone I always love speaking to about the artisan sector. Harper was the founder of Proud Mary, an artisan accessory brand she began back in 2008. While she's no longer running this business she has a deep love for the field and has been working more recently as a designer for retail chains, doing her best to incorporate artisans into their supply chains.

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