AOW JOURNAL

From interviews with boutique brand owners to hidden treasures from across the world… explore AOW’s Journal for industry insight and inspiration.

Are you a retailer or brand wanting to be interviewed by AOW, or perhaps know of a like-minded brand for us to explore? Let us know!

AOW Insider | Interview: Mandy Kordal of Kordal Studio

This month, I was delighted to reconnect with a dear friend and colleague, Mandy Kordal of Kordal Studio. You can read our previous interview here but I wanted to check back in with Mandy. A lot has happened since we last spoke, including the opening of a brick-and-mortar shop in Green Point, Brooklyn. I was delighted to hear that she’s doing well despite all the challenges thrown her way in recent months. During our conversation, she shared what has been working for her, how she coped during the worst times last year, how she pivoted to adapt, and where she’s been going to stay inspired.

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Madagascar, Business Insights, Sustainability Annie Waterman Madagascar, Business Insights, Sustainability Annie Waterman

AOW Interview: How Mar Y Sol Stays Ahead Despite the Natural Fiber Craze

This month, AOW is delighted to interview Lauren Brandstetter, the founder of Mar Y Sol, a company that works with artisan communities in Madagascar. Mar Y Sol’s focus and business ethos have made them a company that AOW admires—they have created an ethical brand that truly walks the walk. Their competitive edge is design that stays fresh each season, keeping them ahead of the natural fiber trend craze. To start, Laurel tells us a bit about herself and how she first dove into this field, and how she stays ahead of her competition while staying true to her brand and mission.

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Business Insights Annie Waterman Business Insights Annie Waterman

AOW Interview: If I Only Knew!! Emily Green's Top Five Lessons for Artisan Entrepreneurs

AOW connected with Emily Green of Emilime, a company that has been innovating in knitwear since 2009. Her pieces feature an exploration in texture and stitches, using primarily alpaca wool. A luxurious, soft and hypoallergenic yarn, alpaca is known as "The Fiber of the Gods." All the pieces are handmade by artisan entrepreneurs in Peru. Emily has done it all. She moved to Peru, started a Lima-based manufacturing company, built a wholesale arm of the business before selling direct to the consumer and developing private-label products for larger retailers. She’s done all that while remaining committed to ethical production and sustainable sourcing.

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Business Insights Annie Waterman Business Insights Annie Waterman

AOW Interview with Kevin Natapow

I co-founded Momentum in June of 2007 and was mentored early on as to the importance of inventory management systems. I had implemented some great systems, but as the business grew it was too much to rely on my instincts and memory to keep thousands of SKU’s and quantities in order. I modified and expanded the systems to help make my inventory control systems work for me, rather than constantly playing catch up to keep the system afloat. Pretty quickly I realized the logistical and financial benefits of staying on top of my inventory. It saved me a tremendous amount of time and helped me optimize sales by keeping the right quantities of good-selling products in the shop and making sure I never ran out. I was also able to move low-performing items out of the shop quickly before they started to drag the shop down.

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