AOW JOURNAL

From interviews with boutique brand owners to hidden treasures from across the world… explore AOW’s Journal for industry insight and inspiration.

Are you a retailer or brand wanting to be interviewed by AOW, or perhaps know of a like-minded brand for us to explore? Let us know!

AOW Insider | Interview: Archive New York

This month, I sat down for an interview with Amira Marion of Archive New York, a designer, and friend I’ve had the pleasure of knowing for years. She offered her insights on how she’s seen the industry change, for the good and for the bad. She sheds light on the role social media has played in instigating some of those changes, as well as what's working best for her business, where she’s struggled, and how to stay competitive in what has become a very saturated market.

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Guatemala, Home Decor, Business Insights Annie Waterman Guatemala, Home Decor, Business Insights Annie Waterman

AOW Insider | Interview: Sara Berks of MINNA

This month Annie interviews Sara Berks, founder of MINNA, a leading brand within the artisan sector. Her company creates ethically-made, socially-responsible home goods rooted in traditional craft techniques. Sara believes “contemporary design should not sacrifice social responsibility or quality – your home should be a reflection of your values.” She’s been putting that belief into action through her business since 2013 so she has a wealth of expertise to share. Enjoy!

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AOW Insider | Interview: Mandy Kordal of Kordal Studio

This month, I was delighted to reconnect with a dear friend and colleague, Mandy Kordal of Kordal Studio. You can read our previous interview here but I wanted to check back in with Mandy. A lot has happened since we last spoke, including the opening of a brick-and-mortar shop in Green Point, Brooklyn. I was delighted to hear that she’s doing well despite all the challenges thrown her way in recent months. During our conversation, she shared what has been working for her, how she coped during the worst times last year, how she pivoted to adapt, and where she’s been going to stay inspired.

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