AOW JOURNAL

From interviews with boutique brand owners to hidden treasures from across the world… explore AOW’s Journal for industry insight and inspiration.

Are you a retailer or brand wanting to be interviewed by AOW, or perhaps know of a like-minded brand for us to explore? Let us know!

AOW Insider Interview with Mathieu le Traon of In Tweed We Trust

I am delighted to interview Mathieu of In Tweed We Trust, a colleague I had the pleasure to meet and photograph last year. Mathieu's work is dear to my heart because it ties into the story that I am photographing about the French wool industry. He is one of the few designers working with local farmers here in France to source the fibers for his bespoke textiles. He is truly walking the walk and has a sincere drive to help sustain French textile weaving know-ho

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Business Insights, France Annie Waterman Business Insights, France Annie Waterman

AOW Insider | Interview with Fiona Cameron of Stories Shop

Since many of you are heading to Paris for Maison & Objet, I thought it would be a great time to interview my dear friend and colleague Fiona Cameron. Fiona is the founder of Storie, a beautiful boutique dedicated to high-quality artisanal goods based in the 14th arrondissement in Paris. I first met Fiona on a sourcing trip in Morocco and we've been exchanging stories, experiences within the field, and laughs ever since. With a background in journalism, opening up a shop seemed like a natural next step in her career considering her love for storytelling, travel and design. At the time in 2011 it was a totally new concept so she saw a niche.

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