AOW JOURNAL

From interviews with boutique brand owners to hidden treasures from across the world… explore AOW’s Journal for industry insight and inspiration.

Are you a retailer or brand wanting to be interviewed by AOW, or perhaps know of a like-minded brand for us to explore? Let us know!

South East Asia Annie Waterman South East Asia Annie Waterman

PRODUCT HIGHLIGHT: Exquisite Rust + Maple Textiles from SE Asia

I’m thrilled to share a new line that I’m completely swooning over. These maple-hued textiles are absolutely perfect for the fall and winter months. My partner works closely with a selection of master craftspeople throughout Thailand, Laos, and southwest China, where they specialize in batik, tie-dye, hand weaving, and stitch art. Together with indigenous artisan communities, they have created a gorgeous collection of naturally dyed, handwoven textiles that you can easily mix and match to fit within any home.

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Pakistan Annie Waterman Pakistan Annie Waterman

PRODUCT HIGHLIGHT: Naturally Dyed Textiles from Pakistan

This month, I am thrilled to share some of the newest items from my partner in Pakistan. This new range of textiles was inspired by the natural colors of the landscape in Sindh where the fabrics are created. The soft, earthy tones of light gold and terracotta are timeless, soothing additions to any living space. Geometric patterning provides just enough visual interest while giving the perfect amount of negative space for the eye to rest.

The yellow dye is extracted from Keesu Phool, a yellow blossom that grows locally in Sindh. The blossoms are gently cooked in hot water, then strained to create the concentrated yellow color. Natural dyeing is both a science and an art as the dyer must understand how to work with both plants and mordants to achieve subtle yet nuanced shades.

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Naturally Dyed Rugs, Made in Mexico

This week I invite you to explore naturally dyed rugs, crafted in Teotitlan. They’re designed with incredible craftsmanship and attention to detail by my partner in France. These beauties can go in any home thanks to their subtle but chic color palette.

In addition to being made using natural dyes, they are crafted on looms that date back centuries. Rooted in tradition, they pay respect to the complex motifs of the Zapotecs, coming from the artists’ memories to represent symbols and stories of the region. Rugs are made by artists who have descended from a long line of weavers. Most artists are fully involved in the process from the dying and preparing of the yarn to the weaving itself. Often the whole family participates.

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Lets' Explore: Ikat in Indigo

This week we dive into indigo ikat, designed by a French brand that I am repping who works with artists in Guatemala and Mexico. There is so much to explore within their full collection but I wanted to start by sharing this stunning fabric.
The indigo used in this collection originated in the Americas. For thousands of years, communities used this blue color in pottery, murals, and textiles. The dye is extracted from a plant called anil. To produce the dye in Oaxaca, leaves are cut, crushed, and fermented in water for 20 days in a clay jar placed in the sun.

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