AOW JOURNAL

From interviews with boutique brand owners to hidden treasures from across the world… explore AOW’s Journal for industry insight and inspiration.

Are you a retailer or brand wanting to be interviewed by AOW, or perhaps know of a like-minded brand for us to explore? Let us know!

Nepal Annie Waterman Nepal Annie Waterman

The Coziest Custom Cashmere I've Found....

If you are a brand thinking of developing a cozy line for next winter, I have an idea for you….

My partner in Nepal strives to source the most ethical cashmere and yak wool in the market. The fiber is then handwoven in their small workshop in Nepal to produce the softest, most luxurious accessories, home knitwear and winter garments you can imagine. If you have a throw, pillow, or apparel line you want to develop, this is the perfect partner to bring your ideas to life. I know it may seem early but when developing custom, handmade collections I always suggest working on new samples at least a year in advance. That gives you plenty of time to revise and perfect your designs.

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AOW Insider Interview with Mathieu le Traon of In Tweed We Trust

I am delighted to interview Mathieu of In Tweed We Trust, a colleague I had the pleasure to meet and photograph last year. Mathieu's work is dear to my heart because it ties into the story that I am photographing about the French wool industry. He is one of the few designers working with local farmers here in France to source the fibers for his bespoke textiles. He is truly walking the walk and has a sincere drive to help sustain French textile weaving know-ho

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