AOW JOURNAL

From interviews with boutique brand owners to hidden treasures from across the world… explore AOW’s Journal for industry insight and inspiration.

Are you a retailer or brand wanting to be interviewed by AOW, or perhaps know of a like-minded brand for us to explore? Let us know!

AOW Insider Interview with Mathieu le Traon of In Tweed We Trust

I am delighted to interview Mathieu of In Tweed We Trust, a colleague I had the pleasure to meet and photograph last year. Mathieu's work is dear to my heart because it ties into the story that I am photographing about the French wool industry. He is one of the few designers working with local farmers here in France to source the fibers for his bespoke textiles. He is truly walking the walk and has a sincere drive to help sustain French textile weaving know-ho

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AOW Insider | Interview with Laurie Kanes of 12 Small Things

This month, I interviewed my dear friend and colleague Laurie Kanes, founder of 12 Small Things. I have had the honor of working with Laurie in the past and see her as a mentor as she has been working with artisans for quite some time. She masterfully juggles the roles and responsibilities of being a sales rep while taking the bold move to open up a beautiful retail shop in San Francisco as a way to showcase many of the artisan brands which she represents.

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AOW Insider | Interview with Chinar Farooqui of INJIRI

I am delighted to interview Chinar Farooqui, founder of INJIRI, one of my personal fave artisanal brands. The company works with artists in India to create exquisite home decor and apparel. Their attention to detail will make you swoon – their products are delicate, chic, thoughtful and timeless. They speak about their products with grace and don't try too hard. Their belief in what they do shines through in the natural voice of their marketing communication. They dig into techniques, materials, and design – always accompanied with beautiful photography.

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AOW Insider | Dreaming of Alentejo

When you first approach Alentejo you realize why Mizette Nielsen fell in love with the area. The landscapes of central Portugal are breathtaking. The scent of lavender, chamomile, and orange blossom fills the spring air. I made the journey to Alentejo this past spring to meet with Mizette just two months after she sold her business, Fabrica Alentejana de Lanificio.

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Mexico, Products We Love, Sustainability, Tradition Annie Waterman Mexico, Products We Love, Sustainability, Tradition Annie Waterman

AOW Insider | Interview: Maria Eladia Hagerman and Maggie Galton of Onora - Balancing Innovation and Traditional Design

This month, I'm delighted to interview Maggie Galton, the co-founder and art historian of one of my all-time favorite brands: Onora. Based in Mexico City, Maggie and her business partner Maria Eladia work closely with artisan communities throughout Mexico to create unique home items. Their pieces strike a delicate balance between innovative and traditional design without ever sacrificing cultural identity. Let’s dive in!

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AOW Insider | Interview: Anaak - Staying Competitive as an Emerging Luxury Brand

This month, I was honored to interview Marissa Maximo of Anaak Collection. If you haven't yet seen her line of artisanal apparel, get ready to be swept away by her collections. They evoke ease and approachability. Marissa scouts the globe, searching for the highest quality craftsmanship and materials, presenting a chic, bohemian line of feminine apparel. Marissa shares her thoughts on how Anaak competes in the competitive luxury market. Our candid conversation includes her take on artisan as a luxury, her most successful marketing strategies and how she balances artisan and machine-made products to keep up with demand (her key to creating a sustainable business model).

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